WHAT DOES A FASHION DESIGNER DO?

FASHION DESIGNERS create clothing and accessory designs. They may plan the production and marketing of their creations. Designers specialize in one type of garment or accessory such as men's or women's wear, children's garments, swimwear, lingerie, handbags, or shoes. Some high-fashion Designers are self-employed and design for individual clients. They make fashion news by establishing the silhouette, colors, and kinds of materials that will be worn each season. Other self-employed, high-fashion Designers cater to specialty stores or high-fashion department stores. They design original garments as well as follow the established fashion trends. Designers who work for apparel manufacturers do less original work; they adapt fashions set by other Designers for the mass market.

Designers' Assistants in apparel manufacturing are exposed to the fast pace of production schedules while performing routine aspects of the job. Assistant Designers acquire the knowledge of what creations will sell at a profit in an intended market, within a defined price range, at a particular time of the year. They learn the personality of firms, types of stores that buy the merchandise, and the age and tastes of the stores' clientele.

Fashion Designers perform the following tasks:

* Sketch their ideas.
* Draw and cut patterns to create sample garments.
* Select fabric and trimmings.
* Combine basic dressmaking and tailoring principles with flat pattern work and draping techniques.
* Fit and modify the finished garment.
* Arrange showings for press and buyers when the sample garment line is ready.
* Compare merchandise with those of the competitors.
* Keep current on trends by reading trade magazines and attending fashion shows.
* Visit textile showrooms to keep up to date on latest fabrics. A large manufacturer generally has a Head Designer and several assistants. Many small firms do not employ Designers but purchase ready-made designs or copy higher-priced designs.